Style Profile: Carta Creatives
A newcomer to Fairfield, CT via NYC, Carta Creatives provide catchall design services from interior design to branding. Designer Elana Tenenbaum-Cline has over 15 years of experience working on projects ranging from architecture through to brand strategy, and is a classically trained architect with a B.Arch from Syracuse University’s 5 year architecture program. Given her background, she thinks about design in a cohesive way (design in every dimension) from how it lives in your home in a small detail like the soap in the bathroom, to the design of a menu, or how your brand looks on a website. Ultimately how all of the smaller parts weave together for an integrated, holistic story.
We sat down with Elana for a quick Q&A:
DP: When did you develop an interest in design, and what were you doing before this?
ET: I lived abroad in London, Israel, and China working on complex design projects (Abu Dhabi International AIrport) and in New York City working for firms like SHoP Architects and AvroKo Hospitality. These global experiences have shaped my design point of view, and opened my eyes to the many ways we can marry form and function.
DP: How do you describe your design style?
ET: My personal aesthetic is warm, welcoming, and earthy. I love designing for clients with a range of styles - it’s such a fun challenge to imagine myself in their position and constantly reinvent the wheel.
DP: What do your favorite or “dream” projects involve?
ET: Where to begin! A beautiful coffee shop/home store hybrid, a Fairfield county beach club, a bed and breakfast or small boutique hotel where we design everything soup to nuts, to name a few…
DP: What interior designers are you inspired by?
ET: I love what my friends at Le Whit are doing, any Soho House, Jessica Helgerson, Haus Love Interiors, Casagrande Studio and D2 Interieurs
DP: Anything else fun you want people to know about you?
ET: I have 2 kids under the age of 3! Understand that practicality and functionality is everything, but it’s possible to layer beauty onto both of those must-haves.
Thank you so much for the chat, Elana, and welcome to the neighborhood!
Photo Credit: Kyle J Caldwell
